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Problem: there are many casinos with a +/- similar gaming content and scoring at affiliate resources. This is in part due to a certain conservativeness of the gamblers who prefer a specific line-up. Most reputable casinos have relatively the same set of game providers available for players. The overall level of gambling sites has made a huge leap forward as compared to earlier stages of the industry. Great design, visualisation and content delivery methods are fine, but let’s face the truth: growing popularity of online gambling attracts many experienced professionals into this business. But when the players finally discover your casino, what do you do to make them stay? Every casino relies on SEO, affiliate marketing and other nuances to crawl its way to the top of the search engine results page and dominate the player’s attention. Google “online casino” and you will instantly be overrun by tons of search results for actual casinos and affiliate resources. To answer the question let us have a quick look around. Online casino bonuses and their peculiarities are in our sights this time.

The former is all about gaining traffic and player acquisition, while the latter is more concerned with internal casino policies, bonuses, loyalty programs, tournaments and other activities. Experienced casino operators strive to excel at 2 kinds of marketing: we can call them “acquisition” and “ retention” marketing. Marketing is an essential part of running a successful online casino – it is an axiom.

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